Geoffrey Holstad is a Michigan-born art director, designer, lake surfer and trail runner who currently lives most of the year in the small, mystic mountain town of Ojai, California. Geoff has worked for over a decade as a Senior Art Director on product at Patagonia, focusing primarily on Trail Running, Mountain Bike and Kids product. During his tenure at Patagonia, and in his off-hours, Geoff has collaborated with dozens of grassroots enviro NGOs on creative strategy-building, many based in his heart’s home of the Great Lakes. Prior to working at Patagonia, he founded and directed Cabin-Time (501c3), a roaming creative residency to remote places. Geoff and his wife Sarah Darnell (fellow Michigan-born Patagonia designer) have an all-season cabin with their two little girls, on fifteen acres bordering Palmer Woods Forest Reserve. They are so inspired to be a part of thoughtfully preserving Leelanau’s natural magic and to connect closely with Northern Michigan’s thriving (and growing) community working/playing at the confluence of art, sport and environmental action.
